Anyone can provide you with demographic information, but the true value lies in its interpretation. Is your prospective student likely to be employed? What is their household income? How much schooling have they already had? And how much can they afford?
Understanding these factors will help shape your strategy and messaging as you decide which programs to offer in your market. We’ve helped dozens of institutions interpret these unique demographic factors as they plan and prepare to offer the right class to the right audience at the right time.
In this engagement, we can conduct research for any town and city with populations of more than 5,000. As the population gets larger, our search area becomes more targeted:
- In populations of more than 1,250,000 people, our search radius extends 15 miles from the campus address.
- In populations between 650,000-1,250,000 people, we stretch the search radius to 20 miles from the campus address.
- In populations between 300,000-650,000 people, we stretch the search radius to 30 miles from campus.
- In populations of less than 300,000 people, we stretch the search radius to 40 miles from campus.
This project is based on research and analysis, targeted to your unique location. This research and the resulting analysis is conducted remotely, so no travel is required.
At the onset of the project, we’ll need you to fill out a brief instruction sheet with information that’s necessary for us to conduct the research and do the analysis. But after that, we’ll be off and running, and no further action will be needed from you.
After undergoing our proven research process, we’ll provide you with a report that includes demographic information about prospective students, such as:
- Household income
- Employment status
- Education levels
- …and more.
We’ll also schedule a one-hour phone conversation to walk through our findings and answer any questions you may have.