Journey Mapping

Journey mapping helps schools step into their student’s shoes and see their organization from a student’s perspective. It helps gain insights into common pain points, improvements in the student experience, and define what prospective students need in order to apply or register.
Journey Mapping

Increase ROI

Increasing conversions is easier than generating more traffic. Journey mapping helps you do this, by identifying pain points.

Puts you in the student's shoes

Journey mapping is a great way to create a structure through which you can view the student experience from their perspective and think about it as they would.

Reveals powerful metrics

Journey mapping is a necessary step in developing key metrics to track the performance of your marketing and recruiting efforts.
  • Does your team have a collective understanding of the journey a prospective student must go through to register or apply for one of your programs? Where are their pain points? Are the hand-offs between your internal teams seamless and evident?

    SpurCG’s Journey Mapping engagement is the perfect tool to help your team develop a collective understanding of the student journey as it is now, identify pain points, and even start taking steps towards improvement.

  • Activities occur both on- and off-site. As a consultant-guided engagement, our team will be involved throughout the process.

    1. Journey Mapping Workshop (on-site) This workshop occurs over two days in one four hour session (we suggest 10am - 2pm with a working lunch provided) and then a three hour session. This is ideally an “all hands” workshop with as many attendees as possible. There should be representatives from all the key functional areas of the department. In this workshop we will diagram the as-is Journey Map and identify pain points.
    2. Synthesis (off-site) We will compile the diagram, pain points, and other notes for presentation.
    3. As is Journey Map presentation: In this one hour virtual consult we will present and review your journey map, pain points and recommendations for activities to over-come bottlenecks and other pain points.
    1. A shared understanding of the student journey across your organization
    2. A visual representation of the student journey that can be collectively referenced
    3. Development of a common language around experience
    4. Identified pain points for remediation
    5. Creating a quality improvement cycle to constantly improve your student experience.
$16,747, plus travel expenses.
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Journey Mapping